Blooming with Tradition and Friendship: Bestone Jewelry at the Canton Fair

During media coverage, reporter Chen Wanqing remarked:

"Which girl doesn't love beauty? I was immediately drawn to this newly launched cultural scarf, inspired by ancient temple murals and already recognized with multiple awards. I can’t wait to bring it home!"

Ms. Linda Guo, CEO of Hebei Bestone Jewelry Co., Ltd., shared during an interview:

"In the past, our business mainly focused on international cultural and creative collaborations, serving clients like Disney and Marvel. Since 2020, however, our R&D and design teams have shifted their focus to embrace local Chinese culture.

We believe that if we aspire to promote Chinese culture overseas, we must first have the confidence and courage to represent it authentically. More importantly, we should let our products speak for themselves — sparking curiosity and interest in Chinese culture among international consumers.

At this year's fair, we proudly showcased over 3,000 original designs, each infused with rich elements of Chinese heritage."

Ms. Linda Guo, General Manager of Hebei Bestone (Bestone Jewelry's sister company), also shared her views:

"I believe that cultural confidence does not mean placing our culture above others, but rather achieving a dialogue and integration of civilizations through our products," said Ms. Guo. "Take our 'Blooming Flowers' silk scarf, for example — while its size and color scheme follow international standards and trends, the patterns are inspired by ancient temple murals, preserving the charm of Eastern aesthetics while appealing to consumers worldwide."

Since its launch, the "Blooming Flowers" silk scarf has achieved remarkable success, generating $300,000 USD in orders within just two months and being exported to markets including the United States, Germany, Russia, and Sweden.

During a brief break in the interviews, a long-time German buyer, who has cooperated with Hebei Bestone for over a decade, stopped by the booth to greet Ms. Guo warmly.

"The last time we met, you were still a young girl! It’s been five years since I last attended the Canton Fair — what a wonderful reunion," he said. Their partnership, which began at the Canton Fair years ago, has remained strong over the years. This heartwarming meeting ended with discussions about new products and a memorable photo together.

On April 23, Old Customer (second from the left) and Ms. Linda Guo (third from the left) posed for a photo together at the booth. (Photo provided by the interviewee)

Ms. Guo shared with reporters that they have built friendships with many of their clients over the years — although they don't meet often, sincerity remains the ultimate key to success in business.

"Our guiding principle is to be 'gentle as jade and firm as rock,'" she said. "We treat our employees and customers with warmth and respect, while ensuring that our products are made with high quality, strong principles, and a firm stance."